Create a Loyal Following With a Facebook Group for Your Business
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make critical mistakes when creating a Facebook group for the first time. Their mistake negatively impacts their ability to engage their target market. And it’s such a common mistake that it needs to be addressed before we give you suggestions on engaging your market through this medium. Most businesses that start a Facebook community place their business at the center of the community. And why not? That’s the point, right? You want more business so it should be about you, yes?
No.
Your business should not be the crux of the community. Your target audience’s interests (that you cater to) should be. By building a community around a shared interest relevant to your target market, you can boost engagement, gather valuable insights, and ultimately drive sales.
But how? If it’s not about your business? Let's explore how this works with a few examples.
Beyond the Product or Service: Creating Connection
Here’s some examples of how some businesses might create engaging Facebook groups around a common interest.
Now that you have a few ideas on the kind of group you could create around your business and your primary market’s needs, let’s talk about how to start your Facebook group.
How to Build an Engaging Facebook Group
What Does a Thriving Facebook Group Do for Business?
There are several benefits to hosting a Facebook group including enhanced brand visibility and stronger customer relationships and invaluable feedback and insights into your target market's preferences. Instead of listening on social media, you’re hosting the platform where your ideal market is talking and sharing their insights. Use those insights to create a platform for launching new products or services and generating buzz. Does a loyal community of brand advocates and potential customers sound good? You can start a Facebook group today if you’re clear on what your audience wants. But remember, it takes time and dedication to foster an engaged community. Be patient, consistent, and most importantly, make it enjoyable for everyone involved. After all, it's about them, not you.
Phone:
(320) 334-3095
chamber@glenwoodlakesarea.org
7 First Street NW
Glenwood, MN 56334